On September 24, 2025, JAI Members attended the Opening Ceremony of Bangkok Watch Week 2025, the first and largest luxury watch event ever held in Thailand. Held from 23–28 September at Siam Paragon, the event brought together the world’s most distinguished luxury watch maisons under one roof.

That evening, global watch leaders and brand successors gathered, including the CEO of Franck Muller and the 5th-generation founder of Chopard. For our members, it was a rare and exclusive occasion to connect directly with more than 28 international luxury watch executives, all united by a shared passion for haute horlogerie.

Alongside these meaningful exchanges, the event also unveiled a number of novelties and first launches. Among the most notable was Chopard’s L.U.C XP Urushi Naga Edition, a Thailand-exclusive limited edition revealed for the very first time.

JAI Members enjoyed an inspiring evening of conversation, discovery and connection, marking the beginning of a week dedicated to celebrating innovation and timeless craftsmanship in the world of luxury watches.

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