On November 9-10, 2024, JAI members experienced an extraordinary convergence of culture, music, and art at HypeFest Hong Kong. In collaboration with Kevin Ma, the visionary CEO of Hypebeast, JAI offered members unparalleled access to the festival's most exclusive privileges, embodying our mission of being a truly borderless private club.  

Set against the iconic skyline of Central Harbourfront, our members were welcomed into the heart of HypeFest with all-access to the exclusive VIP Lounge—a vibrant space where top artists and cultural icons gathered. Our members mingled with the hottest names in music: Sunkis, the pop/R&B star with his hit single “Trust Me” with 300+ million streams; MILLI, the first Thai artist to perform on Coachella’s main stage; and ONE OR EIGHT, the new Japanese boy band backed breaking the internet.  

JAI members also connected with cultural icons like Thailand’s top rapper Khan Thaitanium, DJ and fashion leader Tiffany Chan, fashion style icon Elly Lam, culinary genius Nero Ip from Nerokitchen, and creative entrepreneur Julien Loic Garib of Le Cercle. These connections reflect JAI's powerful network—an ecosystem of influential figures and boundary-pushing innovators.  

Beyond the music, our members enjoyed exclusive previews of limited-edition collections from top global and local fashion brands and HypeFest’s curated Food Village, where gourmet creations and street food from some of the most renowned chefs delighted our members, adding another layer of indulgence to this celebration of global culture.  

At JAI, we’re redefining what it means to belong to a community without borders. As a member, you’re stepping into an elite, seamless network of influencers and visionaries, where unique privileges, meaningful connections, and unforgettable experiences await.  

Be part of a lifestyle that opens doors worldwide, creating moments that truly elevate the art of living.  

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