On February 11, 2026, JAI members were among the first in Bangkok to step inside the Louis Vuitton Hotel Bangkok—a special global globalconcept created to celebrate 130 years of the iconic Monogram.

Set within the historic Baan Trok Tua Ngork, a century-old residence thoughtfully transformed into a temporary Louis Vuitton Hotel, the experience marked its first edition in Southeast Asia, following New York, Seoul, and Shanghai.

Throughout the afternoon, our members journeyed through immersive rooms inspired by some of the House’s most iconic bags—Keepall, Neverfull, Speedy, and Noé. Each space brought these designs to life through architecture, interiors, and carefully considered details that reflected Louis Vuitton's travel heritage. Along the way, members had the opportunity to connect more deeply with one another while also appreciating a curated selection of Louis Vuitton special editions showcased throughout the space.

For JAI, it was more than a visit—it was about creating access to meaningful cultural moments, experienced together as a community.