BANGKOK, 29th November 2024 – JAI by ONESIAM, in collaboration with Eric Chan, co-founder of Sarnies and a founding member of JAI, hosted an exclusive launch event for Sarnies & Friends at Corner House. Nestled in Bangkok’s historic Talad Noi district, this intimate gathering brought together coffee culture, art, design, and culinary innovation in an experience that could only be found through JAI’s curated exclusivity.

Under the theme Unboxing Your Five Senses, JAI members embarked on a journey that went far beyond the everyday Sarnies experience, offering a one-of-a-kind immersion designed to stimulate creativity and connection. Guests were welcomed with a bespoke signature food crafted by Sarnies, setting the tone for a highly curated evening of indulgence and discovery.

The exploration unfolded with a private tour of Corner House, where attendees discovered its distinctive spaces, seamlessly blending contemporary design with the historic character of Talad Noi. This setting, exclusive to the event, included a captivating artistic collaboration with Propaganda’s iconic Mr. P character, integrated into the café’s decor to add a modern and playful charm unavailable in any standard Sarnies venue.

Guests were then treated to a meticulously curated dining experience featuring standout dishes from partners like Liana Fine Dining, Dek-Nuer Asian Fusion, and Sarnies itself. Each course was a sensory masterpiece, meticulously crafted to harmonize aromas, visuals, and flavors, embodying the theme of exploration and connection. The evening’s ambiance was enhanced by live music and thoughtful details, creating an immersive experience that touched all the senses.

This exclusive event was more than an unveiling; it was an opportunity for JAI members to connect deeply with each other and Eric Chan’s vision for Sarnies & Friends. As Eric shared insights into his journey and the concept behind Corner House, attendees were offered a rare, behind-the-scenes perspective on the collaborative spirit and cultural innovation driving this new venture.

For JAI members, the evening encapsulated the essence of the community—a celebration of collaboration, creativity, and the exclusive experiences that set JAI apart.

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